Light Green is the New Black

Fie on the Oil Drum for getting that headline first. In the New York Times, it is "Greening Up With the Joneses", a far less accurate title for the article on how people are beginning to change their habits out of concern for sustainability. (and which contradicts the New York Times of three weeks ago). People, like David Brotherton of Seattle, are beginning to take steps. "The trick, Mr. Brotherton (pictured above) said, was not to give up nice things, but to buy nice things that were ecologically sound. "I don't even pretend to be a hard-core environmentalist," Mr. Brotherton explained. "But I do aspire to be a 'light green' kind of guy -- one who thinks carefully about the choices I make as a consumer and tries to tread as lightly on the planet as possible, within my chosen lifestyle."

Oil Drum says "If these people are merely "light greens", then what is a true environmentalist in this country? Do you have to live in a log cabin with no running water and no electricity? In fact, the people featured in this article are the paragon of treehuggers, if the new definition of treehuggers is defined by the lifestyle website that gets an awful lot of hits these days."

People on the more "serious" sites will say that making such changes is meaningless, but it's a start. ::New York TImes

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