Green Marketing Is Over. Let's Move On.
Joel Makower of GreenBiz has an interesting opinion piece on green marketing. He states, "There's plenty of hard work to do on the journey from here to sustainability. Dilly-dallying with green-marketing come-ons is a distraction." His argument is compelling, citing how green marketing has failed to produce results for changing the types of goods we purchase. Is he right? Is our 20-odd year attempt at marketing "sustainable" goods a failed push for changing the face of consumerism? Or might there still be hope?Follow Jaymi on Twitter for more stories like this
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