Fall Into Solar Energy


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Holy khakis batman! Gap announced this week a partnership with MMA Renewable Ventures to host a 1MW solar panel array at their Fresno, California distribution center. Like other MMA partnerships we have talked about (such as the Denver International Airport and Fetzer Vineyards), MMA will own and operate the solar system on five acres of adjacent land, with Gap purchase the power for its facility. All in all the system will put out 1.9 million kilowatt hours per year, which the press release tells us equals the power requirements of 350 homes. Maybe we should now be expecting Gap to move towards organic threads? Oh, wait...

::Via press release

Tags: Advertising | Consumerism | Corporate Responsibility | Solar Power