Dutch Bank Introduces "Climate Credit Card"
Dutch bank Rabobank is aiming to neutralize the purchase of energy-hungry goods and services by introducing a "climate credit card" that puts money into environmentally friendly projects. The climate-conscious card will pay a sum proportionate to the type of purchase into environmental projects run by the World Wide Fund for Nature (WWF), with the level of contribution being decided by the impact the purchase would make upon greenhouse gas emissions. For example, an airplane ticket or fill-up at a gas station would give a greater contribution than an everyday trip to the grocery store or a meal at a restaurant. "We wanted to come up with a way to balance consumer behaviors to a compensation mechanism," said Johan van de Gronden, head of the WWF in the Netherlands. We've seen this kind of thing before, with the Triodos green credit card and AmEx's RED card, and with the Emissary Credit Card concept not far away (we hope), cards that do good may make a real impact in the near future. ::Insurance Business Review via Linton at ::Hugg. More info available at ::Planet Ark