British Insurer Rewards "Environmentally Friendly Motoring"

British auto insurer Yes Insurance announced a program yesterday that offers rebates to owners of hybrid cars. Company spokesperson Paul Purdy claimed that the cash-back program is the first of its kind in the UK, and that Yes has a responsibility to make British drivers aware of "the wider social implications of motoring" He also announced that this program was the beginning of "a broader scheme" to provide lower insurance premiums to drivers of "...fuel-efficient, low-emission vehicles." We don't know if these drivers have less accidents than others, but we do know that the incentives are piling up in the UK: hybrid drivers pay lower car taxes, and are exempt from London's congestion charge. And the cars pay for themselves in fuel savings... ::Guardian Unlimited

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