Billboard Made of Lettuce Grows On You

Dare we say that we actually like something from McDonalds? It's a billboard that was set up in Chicago last fall to promote their "health conscious" menu, and just won a Gold Award for Leo Burnett at the Innovative Advertising Awards.

Fast Food News (a prime TreeHugger source of breaking news) says "the creative team worked closely with a horticulturalist to create a billboard that could start with 1½-inch spouts and grow into lush leaves. The garden appears to be safe from being plucked apart by birds because there is no place for them to perch and peck."

Video of it growing (in fast motion) below the fold.

Tags: Advertising | Chicago


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