Are Women Greener Than Men?
An acquaintance recently asked if I thought that, in general, 'women were greener than men.' Her question dredged up gender stereotypes from an era when TVs were like gender politics - Black and White: 'men win the bread, buy cars and TVs, and maintain the home; while women do the kids, house keeping, budgeting and gardening.'
If one thinks of climate change as an issue driven by concern for the children, then, yes, the stereotype makes partial sense. However, which gender is more responsible for the outbreak of flat-screen TV lust is totally unclear. Gender green-ness looks to be a pretty muddy slog.
That said, we dare to look at the just-concluded Consumer Electronics Show for further insight. TreeHugger's Jeremy (man) had a balanced examination of both the product field and the show itself in "How Green was CES This Year?" Piers Fawks (man) of the blog PSFK termed CES an "orgy of poison," while Nick Hodge (man) of the Energy and Capital blog takes a far more optimistic view in his "Green to Dominate $101 Billion Electronics Industry" post. Nick is the only CES poster we've seen who was astute enough to see that the coming FTC ruling on green product claims will be as, or more, important to consumer electronics than to carbon offsets. And Nick takes the long view - the one that matters to sustainability.
These widely discrepant views of the just-held CES remind us of Al Gore's advice to keep 'sending the puck to where the action is headed, rather than to where it has been'. See Lloyd's "Quote of the Day: Al Gore on Hockey" post for details.
CES show planners at Consumer Electronics Association (CEA) are aiming to sustainably "green" their annual conference in Las Vegas: a much easier prospect than simultaneous convincing hundreds of product designers scattered across the globe to green their designs. But, you have to start the greening process somewhere; and, what better setting to kick it off than the largest electronics trade show in the world?
Getting back to gender green-ness for bit - have a look at the mildly-annoying guest room TV video loop that the CEA people put together (YouTube link in graphic above). Every CES-associated hotel room had this video looping as soon as a guest turned on the TV. Geek-Woman does a pretty good job of getting Geek-Man to green up his act. A woman had the star role this year. Next year, lets let the man have a turn!