Advertisers Continue to Flee Beck in the Wake of His Van Jones Attack
Glenn Beck struck first when he helped to take down green jobs advisor to the president, Van Jones, but now activist groups are hitting Beck's enabler and sponsor, Fox News, where it hurts--its wallet. Colorofchange.org's advertising boycott of Beck's show has cost him over half of his estimated advertising revenue since it was launched about a month ago, according to a new press release from the Oakland based advocacy group.James Rucker, Executive Director of ColorOfChange.org, says Beck's revenue is talking a big nose dive, calling into question how much longer Fox is willing to stick by a guy whose advertisers are fleeing and who is being identified as someone who appeals to white segregationists.
Estimated advertising revenue [the total amount of advertising money being spent during a block of commercial time for a program] was collected on a week-by-week basis for a period of two months. According to the data collected, the amount of money spent by national advertisers on Beck's program per week was at its highest at approximately $1,060,000, for the week ending August 2, 2009. ColorOfChange.org launched their campaign at the end of that week and since then, 62 advertisers have distanced themselves from Beck. Data collected for the week ending September 6, 2009 shows Beck's estimated ad revenue at $492,000, equal to a loss of $568,000.
"Fox News Channel has consistently claimed they haven't lost revenue as advertisers abandon Glenn Beck, but the numbers prove otherwise," said James Rucker, Executive Director of ColorOfChange.org. "Fox News Channel has a limited amount of ad positions. If 62 companies refuse to run ads on two of their 24 hours of programming, they are losing inventory. No matter how high Beck's ratings have been lately, advertisers still see Beck as toxic and don't want him associated with their brands. There is no way that Fox News Channel is making the money they should be making with Glenn Beck."
As for Van Jones, he's been pretty quiet since offering his midnight resignation about two weeks ago. I'm sure he'll find a home in the movement from which he came. Jones' former group, Green for All, which he helped to start, has helped to bring millions into low income areas for green job training.