Frozen Planet: Discovery Partners With NRDC, Sierra Club, and Nature Conservancy

© Discovery Channel/BBC/© Jeff Wilson

Raising Awareness About the Effects of Climate Change on Polar Regions

Discovery Channel is about to premiere Frozen Planet, an epic natural history documentary series that looks so awesome that I'd definitely be writing about it even if Discovery didn't own TreeHugger. Mark your calendars for Sunday, March 18th at 8PM E/P. Do it right now or you'll forget! And if you're not convinced, just look at these photos! These are a few of the dozens of press photos that I had the pleasure to look at, and I just know it's going to be 100X times better when I see the video version. The premiere is still a few weeks off, but Discovery is announcing today that they have partnered with some environmental heavyweights to raise awareness about the impacts of climate change on the poles of our fragile planet, which is great. Combining entertainment with activism and education makes each of these things more potent.

© Discovery Channel/BBC/© Jeff Wilson

Here's some background on Frozen Planet:

"A Discovery Channel/BBC co-production four years in the making, FROZEN PLANET will provide the ultimate portrait of our earth’s polar regions, where the scale and beauty of the scenery and sheer power of the natural elements are unlike anywhere else on the planet. Ambitious and epic in scale, FROZEN PLANET will reveal an astonishing world filled with more creatures, variety, color and spectacle than ever imagined – including the birth of an iceberg bigger than the largest building on earth, a caterpillar with antifreeze in its veins, the greatest concentration of sea birds on the planet and tiny baby polar bears, who at birth are 25% smaller than human babies. Never-before-filmed sequences will include the growth of a saltwater icicle (brinicle) that freezes everything it touches and orca whales working as a team to create killer waves that wash seals off ice floes."

If you're curious about the icy finger of death, check out the video here.

© Discovery Channel/© BBC 2011

The partnership with the NRDC, Sierra Club and Nature Conservancy will help spread the word about the challenges facing the Earth's polar regions.

"Using the series as a tool to bring attention to the poles and the effect climate change has had on them, the organizations are planning various activities around the FROZEN PLANET premiere including: hosting sneak peek screenings for their members, where attendees will see the premiere episode Ends of the Earth before it’s U.S. debut; engagement on Facebook, Twitter, GetGlue and other social media platforms; letter writing campaigns and other grassroots efforts to ensure our polar regions are protected for generations to come. Discovery Channel will also air a Public Service Announcement for The Nature Conservancy during the premiere on March 18th. And in the week following the premiere, series producers and experts from each organization will take part in a live online chat answering questions about the series as well as the wildlife featured in it."

© Discovery Channel/BBC

© Discovery Channel/BBC/Chadden Hunter

For more info check out the official site: Frozen Planet and follow Discovery on Twitter: @Discovery and Frozen Planet on Facebook.

Tags: Antarctica | Arctic | Discovery Channel | Global Warming Effects