Greenwash Watch: "Green" Bottled Water

We do go on about the evils of bottled water, and have noted that no matter what kind of package it comes in, it is still a scam, costing thousands of times what tap water costs, and still requiring fuel for delivery. But listen to the language coming from big house brand bottler Cott, about its purchase of new water bottling equipment that uses a little less plastic to make a bottle:

"It benefits our business and the environment by enabling us to produce water in lightweight bottles at lower cost...It also allows our customers to lower their carbon footprint by shifting to lower weight bottles."

It gets worse.

They got their money from GE Commercial Finance, our ecoimagination friends, who drink the same Kool-aid and say:

"Working closely with Cott helped us tailor financing to meet their specific growth capital needs, while helping them become more environmentally friendly," said Luca Pasqualini, Senior Vice President of Originations at GE Commercial Finance. Ecomagination is GE's vision and commitment to put into practice our belief that financial and environmental performance can work together to drive company growth, while taking on some of the world's biggest challenges."

Cott continues:

Cott anticipates that the equipment will enable it to develop additional product offerings that are "green" in terms of the way they are produced. It should also be more environmentally friendly in regards to packaging by using a lighter weight bottle, which uses less plastic.

We say it again: There is no stretch of anyone's ecoimagination that makes bottled water green. ::CNN Money

Tags: Bottled Water

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