Pedal Power Lights LED Billboard

120 hearty volunteers took turns powering this billboard display last week in Vancouver, BC. The advertisement was sponsored by DDB/Vancouver and BC Hydro to showcase the super-efficiency of LEDs; to wit: the 1500 LED lights on the reindeer were powered solely by the bicycle's pedal power. BC Hydro claims that only 120 incandescent bulbs would have been lit with the same amount of power. If there's a better way to generated power and attention for the need to get away from conventional lighting and spread a little holiday cheer to boot, we have yet to see it. Now all we need is a way to do the same with our own LED Christmas lights. via ::Core77

Tags: Vancouver