Hertz Featuring High Mileage Rental Cars

Hertz is this week launching its "Green Collection" of rental cars (with USEPA ratings of 28+ mpg, highway). "More than half of the 35,000 vehicles are SmartWay certified, the highest EPA marks for limiting air pollution and greenhouse gases. Travelers can reserve one of 42 types of cars, including the Toyota Camry, Ford Fusion and Buick LaCrosse, at 50 airports around the country". By grouping and featuring the higher efficiency models, Hertz provides a "pull marketing" force that could, if customers responded positively, send a strong message to car manufacturers. We wish them success and hope the other rental agencies follow suit, so that fleet buying as a rule reinforces the idea that efficiency must be a principal design goal. Via: Wall Street Journal (Subscription Only)

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