Greenpeace Trespasses, Paints on HP's Roof to Protest Hazardous Materials in Electronics Products
Image via Greenpeace
Greenpeace is up to their usual antics to try and bring attention to an electronics manufacturer they're particularly upset with - Hewlett-Packard. This morning, Greenpeace activists climbed to the roof of HP's global headquarters in Palo Alto, California and painted "Hazardous Products" in enormous letters. It is a response to the fact that HP is backing away from a promise to exclude PVC and BFRs from their products by the end of the year. But, do big words on a rooftop lead to big actions from big manufacturers?Greenpeace activists painted the message "Hazardous Products" in big, bold letters on the roof as a way to protest the backtracking of the company, and with the hopes that it would get the company to be serious about removing toxic materials from their products.
The message, applied using non toxic children's finger-paint, covered over 11,500 square ft., or the size of two and half basketball courts.
According to Greenpeace:
Apple's new computer lines, virtually free of PVC and completely BFR free demonstrate the technical feasibility and supply chain readiness of producing alternatives to these hazardous substances. Competitors Dell, Lenovo and Acer have stayed ahead of HP by putting models on the market that are free of or at least significantly reduced in the use of PVC and BFRs. HP currently stands in 14th place in the quarterly Greenpeace Guide to Greener Electronics having been penalized in the previous ranking for its backtracking on PVC/BFR phase out.
They have a point. Though we're not sure how the rooftop graffiti will effect HP's actions. We'll watch and see.
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