Greenpeace Putting Pressure on IT Industry to Walk the Climate Saving Talk


Image via Greenpeace

The IT industry tends to talk a lot about what technology can do for sustainability, and Greenpeace recognizes that the IT industry holds a lot of power in its hands to shape our carbon footprints. So the group has decided to ask the IT industry to start making good on some of those claims about transparency, energy efficiency, cutting carbon emissions, and more. Greenpeace has started talking with the leaders in IT and released a report grading the industry participants on their green mettle. Check out who the companies are, and how they rank. Working in the same way as their greener gadgets report, the Cool IT Challenge began in February, when Greenpeace started contacting CEOs of major IT companies asking them to take specific action prioritizing climate change in 2009. Based on conversations with these companies, they've been ranked according to:

• Providing IT solutions and accurately measuring the impacts these solutions provide for the rest of the economy (in areas such as but not limited to: grid transmission, transport, building efficiency);
• Lobbying for a strong climate deal in Copenhagen that would create a stimulus for an increase in demand for IT driven climate solutions by the rest of the economy (3);
• Reducing their own emissions and increase their use of renewable energy.

The companies in the report include big names like Toshiba, Sony, Fujitsu, Nokia, Microsoft, HP, Intel, Cisco, Dell, Sun Microsystems, and IBM, with plans to add many more as new versions of the report are released later in the year.

According to Greenpeace:


Sun Microsystems, which has publicly advocated for reduction in greenhouse gas emissions of 80 percent below 1990 levels by 2050 and at least 25 percent reduction below 1990 levels by 2020.

Additionally, Fujitsu stands out as a company openly addressing the need to measure "net" emissions reductions that result from solutions they propose for the rest of the economy.

But leading names such as HP, Microsoft and Sony are among other IT giants that score less than 15 out of the maximum of 100.

Casey Harrell, a Greenpeace International Campaigner helping to head up this report, notes that while Greenpeace recognizes that the IT industry's footprint is smaller and more well managed than other industries like the auto industry, the group feels that the focus needs to fall with IT because this industry is the future, while autos and other industries are going to be part of the past. He states, "We need climate leadership. The IT sector is an ideal place for that leadership."

Greenpeace feels that the IT industry tends to say a lot, and now companies have a chance to prove that they're actually doing something and making progress. The group wants to put pressure on them to show us they're making good on their claims that IT is helping us out of a climate jam.

Check out more information about the Cool IT campaign at Greenpeace.
More on Green IT
Green IT a Theme at CeBIT 2009 (Video)
Capegemini Releases an Industry First Green IT Report
HP Steps Up IT Industry Transparency, Releases Supply Chain Emissions Data

Tags: Carbon Emissions | Corporate Responsibility | Environmental Footprint | Greenpeace

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