Google Setting the Bar on Data Center Efficiency


Graph via Google

We’ve seen some amazing ideas about data centers coming out of Google that may be off in the future a ways. But Google’s Urs Hölzle, Senior Vice President, Operations, has lifted the veil just slightly on the company’s current data server efficiency, showing off a little of the way their world works when it comes to greening up the IT industry.

They’ve designed their servers to use five times less energy than typical data centers. That’s great for Google, but even better for everyone else because it shows exactly what is attainable, and sets a standard to be beat.

That’s not the only exciting news from Google about greener data centers. They have more awesome initiatives up their sleeve. Google has set out an in-progress five-step plan that highlights their goal of minimal impact on the planet’s resources. The plan includes minimizing the electricity used by servers and the facilities housing them, conserving water, and e-waste recycling.

Some of Google’s goals include:


Before the end of 2008 two of our facilities will run on 100% recycled water, and by 2010 we expect recycled water to provide 80% of our total water consumption. We also carefully manage the retirement of our servers to ensure that 100% of this material is either reused or recycled.

While all of this is awesome in its own right, it is important to look at this as a minimum requirement for all servers. Indeed, Google says it:


This broader impact could be significant; if all data centers operated at the same efficiency as ours, the U.S. alone would save enough electricity to power every household within the city limits of Atlanta, Los Angeles, Chicago, and Washington, D.C.

Google has some amazing goals that I don’t double they’ll work hard to meet. Now the truly exciting part starts – watching everyone else follow suit.

More of Google’s plan can be found on the corporate website.

Via Greener Computing

More on Google:
Google Floats A Data Center Patent: Offshore, Ocean-Cooled, Wave-Powered, And Modular
Surprise, Surprise: Google Also a Big Fan of Cheap Electricity
Google Sets Ambitious Goals For Renewable Energy

More on Data Centers:
Dispatches from OpenWorld: Growing a Green Data Center
Saving Energy in Data Centers with Smart Sensors and Algorithms

Tags: Energy Efficiency | Environmental Footprint | Product Service Systems