Clean Tech Forum 2009: Intel Looks At Tools for Getting Through Tough Times


Photo via Intel

Intel's Sean Maloney, Executive Vice President and Cief Sales and marketing Officer for Intel Corporation, gave the closing keynote at the Clean Tech Forum. Pulling from a famous quote, he says this really is the best of times and the worst of times. While we face global climate disaster, impending water crises, species loss and more, it's the best of times for innovation because that looming future is what drives creativity. He shared some of the things Intel is working on that can help us get through our current problems. Maloney noted that the amount of money going into the economy from the stimulus package FAR exceeds money spent in the past on projects. Check out the inflation-adjusted graph below.

So Maloney focused on the major industries where improvements are needed, and that any investment headed to these areas needed to be spent wisely and efficiently. The major industries are broadband, energy, manufacturing, construction, and transportation.

Maloney discussed our need to reduce our carbon footprint through smart grid technologies, and how carbon footprints could be reduced by getting broadband access to everyone. He noted the transportation industry should focus on mass transportation and fuel use dashboards in vehicles. And of course he touched on our need to focus significant attention on renewable energy technology.

One especially cool thing Maloney and team showed off during the presentation was the Autodesk program that allows architects to design buildings in three dimentions. The software allows the user to take into account the positioning of the house with the sun so that passive heating and cooling features could be sorted out, solar panel locations figured out, optimal window locations and sizes and so on, all before starting construction. The software essentially makes designing for efficiency a snap. Maloney stressed that the new generation of building is sustainable buildings, and it's a major area where we can cut our carbon footprints. Agreed.

Another area touched on in the home sector is dashboards for people to monitor and change their energy usage habits. Maloney noted several instances where using dashboards and making consumers aware of their energy consumption made big impacts. One example was an experiment at Harvard that pitted dorms against each other. The competition sparked a 56% drop in energy consumption among the 6 participating dorms. Even after the competition was over, there was only a 6% rebound of energy use. So basically, when you know you're using it, you don't use as much. Kind of like counting calories.

Maloney stressed that using this kind of technology, as well as technology that makes things like dashboards super user friendly, is key in reaching an energy efficient and carbon neutral standard of living.

Catch slides for the whole presentation at Intel.
More on Clean Tech Forum:
Clean Tech Forum 2009: Kicking Off With "Governor Moonbeam" (Video)
Clean Tech Forum 2009: Nicolas Parker on Clean Tech Challenges and the Stimulus Package (Video)
Clean Tech Forum 2009: OLED Association Gives Us an OLED Status Update
Clean Tech Forum 2009: Nuclear and Clean Coal Stick Up for Themselves (Video)
Clean Tech Forum 2009: Earthcycle Snaps Up Palm Waste for Paper Products

Tags: Driving | Economics | Electronics | Energy Efficiency | Finances | Green Building

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