Are Tech Geeks Also Cleantech Nerds?


Pike Research Blog has an interesting post that poses the question of whether or not tech-savvy people also have a thing for cleantech. Pike Research conducted a survey looking into the question, and found interesting info about what draws consumers in to clean technologies. The conclusion: "Early adopters of technology represent a goldmine of opportunity for consumer-focused cleantech companies." Read their post for why.

Tags: Energy Efficiency | Technology

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