Will Scion Sell the Toyota iQ Urban Micro-Car in the US?
We Will Know at the New York Auto Show
We've written a few times about the Toyota iQ micro-car (see below for links to those posts for more details). It's a pretty cool and innovative car; Toyota engineers found clever way to package many things more efficiently to save space, so that you can actually seat 4 people (at long as one of them is a kid) in a car not much bigger than a Smart ForTwo. But until now, we weren't sure when to expect it - if ever - in the US. This might all change at the New York Auto Show...
Here is the short press release from Toyota:
TORRANCE, Calif., March 18, 2009 – Scion will unveil a micro-subcompact concept car at the 2009 New York International Auto Show. The concept reflects Scion's youthful image and represents a new segment for the brand aimed toward the growing urbanization trend.
The Scion press conference will take place on Wednesday, April 8 at 12:05 p.m. EDT in the Galleria on level four in the Javits Convention Center.
So they didn't say it, but I would be surprised if it turned out to be anything else than a Toyota iQ (maybe with some cosmetic changes). The real question is, how will lower oil prices and the recession affect sales? Will Toyota stick with the small car, or consider the launch a failure and interpret that as something like "Americans don't want small cars"?
More on the Toyota iQ
Toyota iQ: The Smallest Four-Passenger Car in the World
57 MPG Toyota iQ Goes on Sale in Europe, No U.S. Release Date Yet
Toyota iQ Hypermiling Challenge: 18 Cities on a Tank of Fuel, 59.42 MPG
Toyota iQ Microcar to be First in the World With Rear Curtain Airbag
Toyota iQ Urban Car Exposed at the Royal College of Art