Will Indian Car Maker Be First To Market A Tough, High-Mileage 4WD Pickup In The USA?


Mohindra diesel pickup. Image credit:AutoGreenBlog. India's Mahindra may launch new diesel pickup in U.S. in 2010.

New York Times reports that domestic truck sales have plummeted badly. Real bad for auto workers and stockholders. Good for the enironment. Here's why the slump happened and what the win win alternative design might look like. A clip from the Times nails the main factor behind the dramatic fall off in truck sales. "Car dealers say that the suburban cowboys who scooped up pickups have pretty much disappeared from vehicle showrooms..."They didn't hunt or they didn't fish -- they just used it as a daily driver," said Chris Meyer, general manager of Heiser Ford Lincoln-Mercury in Glendale, Wis. "A lot of those people have gone back to more economical vehicles." Suburban cowboys (love that phrase) who want radically more efficient pickups, are waiting patiently. Maybe an Indian tractor company will get their business first (as pictured). Ford where are ya? Mohindra pickup specs below.Based on this cite from NITROBAHN, the Mahindra pickup looks good enough for some real huntin' and fishin' - forget the suburban cowboys.

... The truck is powered by 2.2-liter turbo diesel 4 cylinder engine that provides 150 horsepower and 300 pounds-feet of torque. The payload offered by the truck is 2765 pounds which is extremely high for this class of vehicles. Its towing capacity is around 5000 lbs. The engine's estimated miles per gallon is 30 and is manufactured by German giants BOSCH. The truck will have a whopping 7.5-foot bed which is quite large when compared to the standard 6 ft. These features allow them to carry any crazy-heavy payloads and make them suit the tag line "Made For The Hardest Places On Earth".
If Korea can do it, why not India?

More related light-duty pickup truck posts.
Diesel-Hybrid Pickup Coming to U.S.
Pickup Truck Sales Falling, Taking Auto Industry With Them ...

Tags: Detroit | India

Best of TreeHugger