Toyota to Cut New Prius Hybrid Base Price to $21,000, Offer 5 Trim Levels
Photo: ToyotaCompetition is Good: Thank You HondaHere's something that should have happened years ago: Actual competition for the top spot in the dedicated-hybrid market. Thanks to the new Honda Insight which undercuts the Prius in price, Toyota is announcing a $1,000 price cut on the upcoming 2010 Prius, bringing the base price to $21,000, or $1,200 more than the $19,800 Insight hybrid. More details on 2010 Toyota Prius hybrid pricing below...
Click on the pic above to see our 2010 Prius slideshow. Photo: Toyota2010 Prius to be Offered in 5 Trim LevelsUnfortunately, Toyota hasn't released details on the least expensive trim. We can probably safely assume that it's going to be pretty bare-bones, though they'll probably try to keep it competitive with the Honda Insight.
From the Toyota press release:
Prius I To be released at a later date $21,000Prius II $22,000 ► 1.8-liter Atkinson cycle engine ► P195/65 R15 all-season tires with alloy wheels & covers ► Smart Key (driver's door) and Push Button start ► EV, Eco, and Power modes ► Multi-Informational Display with energy monitor and fuel consumption history ► AM/FM/MP3 CD player with six speakers and satellite radio capability and auxiliary audio jack ► Cruise control ► STAR Safety System and active front headrest ► Seven airbags including driver knee airbag ► Four-wheel disc brakes ► Tilt/telescopic steering wheel with audio and HVAC Controls with Touch Tracer Display ► Six-way adjustable driver seat ► Auto up/down on all windows ► Color-keyed foldable power heated side mirrors
Prius III In addition to Prius II features: $23,000 ► JBL AM/FM/MP3 six-disc CD changer with eight speakers ► Integrated satellite radio capability ► Hands-free phone capability via Bluetooth® wireless technology
Prius IV In addition to Prius III features: $25,800 ► Three-door Smart Key system ► Leather-trimmed interior ► Heated front seats with driver lumbar support ► Driver and front passenger water repellant windows ► Plasmacluster™ ionizer ► Auto dimming mirror with HomeLink®
Prius V In addition to Prius IV features: $27,270 ► 17-inch alloy wheels and P215/45 R17 tires ► LED headlamps with auto leveling and washers ► Integrated foglamps
All of these prices don't include the delivery, processing, and handling (DPH) fee of $750.
Via Bloomberg, Autobloggreen
