Promoting Train Travel In Japan
Photo: JR East
We noted previously that PR campaigns to make trains fun, sexy, and romantic include posters and TV commercials here in Japan, with well-known actors and actresses at scenic locations. For people over 50, Japan Rail makes a special effort:
Their campaign plays on traditional themes, making you long for that special place you once visited, a long, long time ago... And the emphasis is on "things to do" while also reminding people how safe and environmentally friendly a train trip can be. In pristine Akita prefecture, for example, you can go fly-fishing!
These photos are from a TV commercial for trains to Matsushima, where you can watch the full moon at a special spot. Other CMs include trips to historical temples and shrines, with a focus on relaxation and peace of mind - as a reward perhaps after reaching retirement age, when you have time to make a long, pleasant journey.
More images on the JR East website.
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