New Honda Insight Hybrid Outsells Toyota Prius in Japan in February
Photo: Michael Graham RichardNew Honda Insight Hybrid 10th Best-Selling Car in JapanDespite a shortage - "Honda received more than 15,000 orders for the Insight, which was launched that month. But it was able to deliver just 4,906 units, missing its monthly sales target of 5,000" - the Insight outsold the Toyota Prius in Japan in February. Honda probably shouldn't celebrate too quickly, though...Photo: Michael Graham RichardToyota to Keep 2nd Generation Prius Around at Lower PriceWe can probably assume that most people who want to buy a Prius are waiting for the third generation Prius hybrid to hit the market in May (as a 2010 model).
Honda received more than 15,000 orders for the Insight, which was launched that month. But it was able to deliver just 4,906 units, missing its monthly sales target of 5,000. [...] The Prius came in 12th, with its sales falling 20% from a year earlier to 4,524 units. But sales of the Prius will likely pick up once Toyota releases the next-generation version this May. The leading Japanese automaker also plans to continue selling the current Prius at a lower price even after the new one is launched.
Honda must be doing something right, though, if Toyota is keeping the second generation Prius around at a lowered price. More choice can only be better for those who are looking for a more efficient vehicle (though we still that your feet or a bicycle are the best way to get around).
The new Insight is rated at 61 MPG U.S. with the Japanese cycle, but with the EPA cycle, it gets an estimated 41 MPG U.S. combined.
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