Forbes List of Most Coveted Cars: Tesla Roadster, Fisker Karma, and Smart ForTwo
You Thought Prius Waiting Lists Were Bad?
A sign of the times, surely. Forbes Auto's list of Most Coveted Cars not only includes Ferraris and Rolls-Royces, but there are also a few green(er) vehicles.
At the top of the list with 27 months of waiting to get your hands on the wheel are the Rolls-Royce Phantom Drophead CoupÃ© and Fisker Karma plug-in electric car. At 12 months is the Tesla Electric Roadster, and at 9 to 13 months is the least expensive vehicle on Forbes' list by far: The Smart ForTwo. Read on for our thoughts on Tesla and Fisker's strategy.
While we at TH might be interested in these vehicles because they show environmental improvements over traditional cars, the luxury bugs out there are interested in the exclusivity:
Two other eco-minded vehicles made our most-coveted list. The Fisker Karma, an upcoming plug-in hybrid luxury sedan, and the Tesla Roadster, an all-electric sports car, are harbingers of a new kind of exclusivity: trend-setting performance and design matched with environmental sensibilities.
"It's an idea whose time has come," says Milton Pedraza, CEO of the Luxury Institute in New York. Any high-end manufacturer that can pull this off will have "an ability to leapfrog" other luxury brands in cachet, he says.
And while this might be frustrating to us non-rich people who would love access to plug-in electric vehicles, it seems to confirm Tesla and Fisker's strategy: Enter at the top of the market where people are ready to pay a premium so you can recoup your big R&D; and capital investments, and once you have economies of scale and the technology is more mature, go downmarket.
In any case, we'd rather see the wealthy lust after electric cars than after the Bugatti Veyron 16.4 which "consumes more fuel than any other production car" (about 6 MPP on average).
Via Forbes Auto, WFTV
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