Enterprise Rent-A-Car: Now With Terrapass

Photo credit: Business WeekEnterprise Rent-A-Car has buddied up with TerraPass to enable its customers to offset the pollution created by their rentals, effectively rendering their rides carbon neutral.

Starting January 1, 2008, the world's largest fleet of rental cars—1.1 million at last count, including 3,000 hybrids and 54,000 flex-fuel vehicles—will be the first major rental-car company to offer a carbon-offset option in the United States. Plus, Enterprise will be matching its customers' offset purchases dollar for dollar up to $1 million.

This is a major coup for TerraPass; and, if just 100,000 customers pay the extra dollar or so for a TerraPass, the program will offset 12 millions of pounds of carbon-dioxide emissions—or the equivalent of taking 2,000 Toyota Corollas off the road. ::Inc. and ::TerraPass