Chevy Volt Commercial Puts Emphasis on Driving Range

Total Range of About 350 Miles
It looks like GM has decided that the longer total range of the Chevy Volt compared to its all-electric competitors is the selling point that they want to highlight. The commercial above isn't too bad, but it isn't too good either. It's a lot of talk about the US's car-culture with shots of the Volt in action.No mention of the environmental benefits, no mention of the plu-in hybrid drivetrain (in fact, at the end GM refers to the Volt as an "electric car" with no mention that it's gas engine that gives it its advantageous range). Time will tell if this is a good strategy. GM certainly hopes that the Volt will do for them in 2011-2012 what the Prius did for Toyota in 2004-2005. Via GM-Volt. See also: GM Will Have Factory Capacity for 60,000 Chevy Volts in 2012

Tags: Electric Cars | Hybrid Cars | Television


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