Chevrolet Adding "USDA Organic" Type Label to All Cars Sold in the U.S.
Starting with the 2012 Sonic, all Chevrolets sold within the United States will now carry an eco-label notifying customers about the vehicle's more planet-friendly features.
The label is called Ecologic and every claim made by the automaker will be verified through the independent sustainability agency, Two Tomorrows. It's kind of like a USDA Organic label, but for cars. Two Tomorrows will confirm that all environmental features related to manufacturing, driving and end-of-life recycling are in fact true.
© Chevrolet. Ecologic label appearing on the Sonic this March.
While Chevy is the first carmaker to include such a label on its vehicles, I'm not really sure this applies to our treehugging audience. You guys already know the environmental impact of the vehicle you drive, right, if you drive one at all.
However, car buyers are usually concerned with fuel economy (depending on the price at the pump), but it is more about the wallet than the planet. So I commend Chevy for placing these environmental tidbits front and center. Or more accurately, on the rear driver-side window.
Sonics being labeling this March and other models will receive the Ecologic by year end.
© Chevrolet. Closeup view of the Ecologic label.
“With this new labeling program, Chevrolet not only gives easy access to information customers want, it again shows its commitment to the environment," says Eileen Claussen, president of the Center for Climate and Energy Solutions.
Information found on the label includes:
- Environmental aspects related to vehicle manufacturing and assembly.
- Fuel-saving features such as advanced engine technologies, aerodynamics, and lighter weight components.
- How 85 percent by weight of the vehicle can be recycled at the end of its lifespan.
More information on the audit process and each vehicle's eco-label can be found here.