Buy Underwear, Win a Hummer

UK department store Selfridges and Hummer have teamed up to offer the chance for one lucky underwear-purchaser to win a Hummer H3. How this seems like a wise PR move, I have no idea. I think that putting one more Hummer on London streets (yes, there already is quite a few) is a terrible move. I find it interesting that marketers believe that the same insecure people who buy Calvin Klein underwear, perhaps in a futile attempt to look like the man above, are the same demographic as those who aspire to owning a Hummer. The competition has been planned to celebrate 25 years of Calvin Klein underwear, and the launch of the new Steel range. That's a brand name, not the material. ::Selfridges via ::GQ

Tags: London

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