UPDATE: This film is a "fake viral film from our car-centric Danish Road Safety Council. Slowing chipping away at Danish bike culture without worrying about facts and science....more at CopenhagenizeEven in a bike-crazy culture like Denmark, with separated bike paths and safety in numbers, they promote helmets. And give them out to cyclist for free. And follow up with hugs. Try that in North America! via Boingboing
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