Dangers of iPods on Cyclists and Pedestrians

When we surveyed TreeHuggers about whether bicyclists should wear iPods or headphones, most agreed that one shouldn't. In fact, it's not just cyclists who can get hurt by being oblivious, but pedestrians too. Australian ad agency DDB Sydney did an ad campaign for the New South Wales Police "to raise awareness of the fact that the number of teenagers dying as a result of listening to ipods whilst they cross the road is beginning to reach "epidemic proportions". It is certainly attention-getting. ::adgoodness via ::Notcot

original image size

Tags: Advertising | Australia

Best of TreeHugger