Cyclist Awareness Test

London Transport is running an ad campaign to reduce the number of cyclists that are hurt on the roads, noting that only a portion of what you see actually enters your consciousness. They call it "change blindness"- people often fail to see a change in their surroundings because their attention is elsewhere. The created a great video to warn people about it. Watch it on Youtube above or the original here. via ::Matthew at Spacing Wire

Tags: Bikes

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