BicyTaxi Comes to New York City
From the BicyTaxi press release, "BicyTaxies will shuttle passengers to their destination, running scheduled routes in New York City as a Taxi, or operating at corporate, personal, sport or Convention Center events with an advertiser's message prominently displayed and attracting attention". While the owners are US investors, the vehicles are manufactured in Germany, where the "advertising in motion concept" originated. Currently 50 units are available for the U.S. market through September, at which time the fleet will grow to 100 units through March 2007. Transportation costs for BicyTaxi are currently set at $1 per block with a $10 minimum per person in New York."Any company wishing to advertise via BicyTaxi can do so with an approximate14-day turn-around time. In that time we can prep the BicyTaxis, design the advertising, wrap the vehicle and have drivers ready to roll."
The business plan seems to be to roll out next in the Miami, Las Vegas, Chicago and Boston markets.
Many cities require special permission to advertise in public places. We're hoping that does not become a breakthrough obstacle and that the business plan also includes targeting suitably green advertising clients. See also ::Trike Taxis in NYC