Seth Goldman, Guest Writer
Prior to co-founding Honest Tea, Goldman held management positions at the Calvert Group, a socially-responsible mutual fund company. He serves on the boards of the American Beverage Association, Bethesda Green, The Calvert Foundation and Happy Baby. In 2008, Goldman was named Ernst & Young's "Entrepreneur of the Year for Greater Washington D.C."
Latest Stories from Seth Goldman, Guest Writer
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Fooling Around in the Name of Organics
For the past few years I have been disappointed when I consistently see market research that indicates consumers don't view the word "organic" as a meaningful term. In fact, most market research suggests that consumers view
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Growth Raises Tough Questions for a Tiny Company
Last week the Federal Trade Commission gave the green light for Coca-Cola to proceed with the purchase of Honest Tea. Acquisitions that exceed $63 million in value require government clearance to make sure
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Learning Tough Lessons About Leadership in Green Business
I was disappointed last fall to see my friend Jeffrey Hollender, one of the early leaders of the green business movement, fired from his role as Chief Protagonist at Seventh Generation, the company he founded
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Proving the Free Market has Room for Responsibility
Many free market thinkers have used Smith's theory to argue that business has no obligation to think about what's best for society—that merely
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Can Transparency on Calories Be a Model for Change?
A new beverage labeling initiative that is starting this fall provides an interesting example of how businesses can change without government mandates or laws. Launched by the American Beverage Association (ABA), Clear on Calories provides a standard
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TreeHugger welcomes Seth Goldman
Prior to co-founding Honest Tea, Goldman held management positions at the Calvert Group, a socially-responsible mutual fund company. He serves on the boards of the American Beverage Association, Bethesda Green, The Calvert Foundation and Happy Baby. In
