TreeHugger Welcomes Option-G!

Cole Gerst is an award winning art director, graphic designer, illustrator & painter. After stints as the art director for two record labels, art directing and designing album packaging and ad campaigns for some of the worlds most influential musicians, Gerst became the first in-house art director for the House of Blues corporation. Here he established a full service art department and created company wide brand guidelines overseeing a nationwide group of designers. In 2002 Gerst left House of Blues to create option-g visual communication. For the last 10 years option-g has been continuously growing and gaining notoriety with its design and illustration style. It has been highly influential and accredited for helping foster the resurgence of the "gig" poster, designing posters for such bands as the Shins, Beck, Modest Mouse, Bright Eyes & Interpol. He has won multiple awards for design from Communication Arts, Print and How Magazine.

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