Are The Joneses Green Shoppers? Interactive Website Let's You Spy on Your Neighbor's Spending Habits
by Jaymi Heimbuch, San Francisco, California
on 02. 9.10

Image via Bundle
Ahhh, keeping up with the Joneses - spending more so you can match up with your neighbors. But does it always have to be that way? When it comes to smart metering, experts have shown that knowing how much electricity your neighbors are using can spark up the competitive spirit, and you're likely to reduce your energy consumption just to "beat" your neighbor. But what about when it comes to buying stuff - if we knew just what our neighbors were doing, might we be encouraged to spend less than them? Gizmodo points us to Bundle, an interactive website that tells you what your neighbors are spending their hard earned dollars on. Could this put a twist on the old saying and turn it into, "Keeping below the Joneses"?































