Can Transparency on Calories Be a Model for Change?
by Seth Goldman
on 09.10.10

A new beverage labeling initiative that is starting this fall provides an interesting example of how businesses can change without government mandates or laws. Launched by the American Beverage Association (ABA), Clear on Calories provides a standard disclosure system for the calorie content on the front label of any single-serve beverage item. Participation is not federally enforced but all the big beverage companies, including Coke, Pepsi, Dr Pepper-Snapple Group, and Nestle Waters of North America have signed on, as has Honest Tea.




















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